Founded in 1911, Azuma has a long-standing history in the very top of Japan’s bicycle
business; the result of our deep experience and constant marketing innovation. To keep our
customers satisfied, we are always looking for high quality products worldwide.
- Company Name
- Azuma Co., Ltd.
- Mission
- 'To always keep reinventing without taking satisfaction with the current state of affairs'
'To contribute to society through bikes'
- Headquarters
- 5-13-2 Ueno, Taito Ward, Tokyo
110-0005 JAPAN
TEL: +81-3-3831-6333(9:00~12:00 / 13:00~18:00)
Not on Weekends, National Holidays, Company Holidays
- Kawaguchi Head Office
- 1-23-1 Nishiaoki, Kawaguchi, Saitama
332-0035 JAPAN
TEL: +81-48-250-5213(9:00~12:00 / 13:00~18:00)
Not on Weekends, National Holidays, Company Holidays
FAX: +81-48-254-8701(0:00~24:00)
- Kansai Office
- 149 Sahodai Nishimachi, Nara, Nara
630-8106 JAPAN
TEL: +81-742-71-6755(9:00~12:00 / 13:00~18:00)
Not on Weekends, National Holidays, Company Holidays
FAX: +81-742-71-6756(0:00~24:00)
- Contract Warehouse
- 3-8-20 Hikawacho, Toda, Saitama
335-0027 JAPAN
- Type of Business
- Distributor
- Business Line
- Bicycles, bicycle frames, parts & accessories
- Foundation
- June 8, 1911
- Incorporated
- March 27, 1952
- CEO
- Tsuyoshi Terai (President)
- COO
- Masayuki Nagoya (Executive Vice President)
- Director
- Keiko Terai
- Auditor
- Masaomi Aoki
- Chairman
- Takaichi Terai
- Employees
- 15 (as of Apr. 2024)
- Business Network
- More than 1,500 retailers, 80 distributors & wholesalers
- Website
- www.eastwood.co.jp
- E-mail
- info@eastwood.co.jp
- Contact
- Masayuki Nagoya
- Capital
- ¥10.000.000
- Accounting Period
- December
- Shareholder
- Family shareholder
- Bank Information
- Saitama Resona Bank Limited, Kawaguchi Branch
The Ashikaga Bank, LTD. , KawaguchiBranch
MUFG Bank, LTD. , Akabane-Ekimae Branch
Sumitomo Mitsui Banking Corporation, Ueno Branch
Mizuho Bank, LTD. , Ueno Branch
Japan Post Bank
- Company Logo
- 1911
- First president Kikumatsu Terai establishes Terai Shoten
- After the war
- Second president Seiichi Terai renames the company to Terai Brothers and restarts business operations after the war
- 1952
- The company becomes organized as a corporation and Azuma Co., Ltd. is founded, expansion as general wholesaler of bicycle parts and accessories
- 1961
- Company headquarters is relocated to its current location
- 1970 - (ongoing)
- Member of Ueno Hojinkai (Corporation Association)
- 1989
- Takaichi Terai takes office as CEO, former CEO Seiichi Terai becomes chairman
- 1990
- Show room opened in Kawaguchi
- 1994
- Capital increased to ¥10.000.000
- 1999
- Opening of Kawaguchi Branch Office; Headquarter functions relocated to Kawaguchi Head Office
- 2003
- Opening of Osaka Branch Office
- 2005
- Relocation of Osaka Branch Office, renamed to Kansai Branch Office
- 2009
- Web Order System for retailers into full operation
- 2010
- Relocation of Kansai Branch Office due to business expansion; Introduction of point system for retailers (Point Program)
- 2011
- Part of the shipping process transferred to a contract warehouse; 100 year anniversary commemorated in June (Tokyo Imperial Hotel)
- 2012
- Entire shipping process transferred to contract warehouse; Teleconference system introduced between Kawaguchi and Kansai
- 2014
- Registration of trademark EWP® in addition to EASTWOOD®
- 2015
- As of September, start of Azuma's original Discount Coupon; Start of Cervélo Owners Club, Lapierre Owners Club, Masi Owners Club
- 2016
- Completion of new designed company's emblem
Concept: Azuma provides all bicycle products from 'A' to 'Z'
- 2016
- Masaomi Aoki takes office as CEO, Masayuki Nagoya becomes COO, former CEO Takaichi Terai continues as chairman and senior adviser
- 2016
- Completion of rebuilding the company headquarter and reopening its office
- 2016
- Teleconference system installed between our Headquarters, Kawaguchi Head Office and Kansai Branch Office
- 2018
- Tsuyoshi Terai takes office as director.
- 2020
- Tsuyoshi Terai takes office as COO.
- 2022
- Tsuyoshi Terai takes office as CEO,former CEO Masaomi Aoki becomes Vice Chairman of the Board
- 2023
- Opend "Azuma Showroom"on the 1st & 2nd floors of Kawaguchi Head Office.
- Japanese Brands
- Distribution of bicycles and bicycle parts & accessories
- Foreign Brands
- Import and distribution of bicycles, bicycle parts & accessories, and apparel
- Private Brands
- EASTWOOD®, EWP®
- Brands
-
Shimano / Cat Eye / Panaracer / MKS / Nitto / Izumi / Hozan / Minoura / Kure Engineering / KTC nepros/ Inno /Nissen cable/maware/
rig/ITO Physiotherapy&Rehabilitation/OGK Kabuto / HKK Chain /Xross/KeePer(Japan)
Easton /Donnelly /Park Tool / Halo (USA)
Cervélo (Canada)
Lapierre (France)
UDOG (Italy)
PB SWISS TOOLS(Switzerland)
Lightweight/STAHLWILLE/KNIPEX(Germany)
CloseTheGap/Dynamic(Nederland)
Token /VoomVoom Bikes/ULAC/PYC Chain/Qbicle (Taiwan)
VINTITA(Thailand)
- Sales Target
- Based in Tokyo Area, which has 70% of national demand.
Azuma is one of the biggest distributor in Japan.
We have a great influence on the bike business throughout Japan, since we are doing dealer-direct business with more than 1,500 high-level dealers nationwide.
At the same time, we have a nationwide wholesaler network.